In the above linked clip, the Today Show provided some helpful and scary details behind quick coffee & fast food giants, Starbucks’ & McDonalds’ decision to reveal their nutritional values. From calories & fat to sodium & sugar, consumers can now see the numbers inside the items that are contributing to today’s epidemic of obesity or to the future’s shift towards health, wholeness, and food awareness.
As a policy and practice, I never encourage fast food, pre-made, pre-package food choices, BUT I realize that most people live hectic, over-scheduled, imbalanced lives where nothing is ever enough. The mantras are “I need more: sleep, money, food, clothes, work, hours in the day, etc.” So, we make the best choices we can by collecting the MOST INFORMATION possible. Unfortunately most fast food chains are filled with the “never ever eat” ingredients like MSG (also called ‘natural flavors’), hydrogenated oils, high fructose corn syrup (HFCS), and ingredients that don’t sound like food. As a result, if you don’t see ingredients then it’s a gamble to trust just the numbers listed. Choose carefully & know that just because it’s low fat, low calorie, or low sugar does NOT mean it’s healthy, nutritious, or beneficial to your health.
Starbucks owner Howard Schultz, author of Onward: How Starbucks Fought for its Life Without Losing its Soul, has made major changes to keep Starbucks in line with it’s core values. By encouraging and supporting sustainable and Fair Trade coffee production, local American roasting plans, community involvement especially with youth, and healthier, fresher whole food options, Starbucks’ efforts are impressive and worth acknowledgment. They have chosen to invest in their communities and in the people within the community by offering choices that are free of hydrogenated oils and high fructose corn syrup to name a few because they know that healthy community means a healthy business. Study your stores and discover their transparency…or lack there of.
Remember: if they have nothing to hide then they will reveal the information willingly.
So DRINK your calories or EAT your calories, and not just calories but nutrients! So much “food” is actually empty calories, meaning although there is fat, calorie, sugar, protein, etc., the quality of those items is null and void. You would be better fasting that consuming that so-called “food,” because the price of eating it creates the same negative result in the long run as putting bad, cheap gas into a new car. The only person being tricked is YOU!! Don’t let the food industry trick you anymore. Keep it simple, fresh, and recognizable, otherwise in a few years, you won’t recognize your self.